Social media and having an online presence have become a key part of any business over the last few decades.
With more social media platforms than ever before out there, and an ever-growing list of tools to manage them, is your company doing enough to keep up with its competitors?
Depending on your business model, choosing the right platform, or even multiple platforms can be challenging, but the first step is asking yourself
what you should be using;
- MailChimp
The list goes on, but there are many benefits of sticking to this basic and familiar list. The options all have great reach due to high levels of users, and an ease of engagement, the more people are engaging with your content, the better.
Choosing platforms is about more than just engagement levels though, it’s about making sure the message you are promoting is going to the right people. Researching your target market as well at as platforms you are interested in is going to be much more efficient than trying to cover all platforms with generic media you don’t specialise. Therefore, before you start producing content and choosing which platforms to use, carefully map out your target audience. Identifying your intended customers is the biggest factor influencing how productive any social media campaign will be.
Another important stage is to make sure your branding matches how you want to be perceived by those you are marketing to, there’s a huge amount of options out there to help simplify and design great content. Once again research is key as there are many options out there, several which require a monthly or annual fee.
The presentation of you content is the last key factor, is the tone right for who you want to speak to, is it being posted at the right times of day to catch them, and is it giving them a ‘call to action’? No point making them interested in your company if they don’t know what to do with that interest. A clear call to action is key in getting high quality engagement.
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